Sean Brosnahan

2025 Blackstone CEO Conference

Event Branding, Concept
Summer 2024

Blackstone is the world's largest alternative asset manager with more than $1 trillion in assets under management. I joined Blackstone’s firmwide design studio as a Visual Design Summer Analyst from June to August 2024. As my capstone project, I concepted brand identities for the 2025 CEO Conference, an annual event gathering CEOs of Blackstone’s 200+ portfolio companies. The objective for this identity was to use shape to represent companies and how they Build with Blackstone, using existing brand messaging for a new purpose.

Key Art
Tiles

Tiles represent the portfolio companies and their connection to the Blackstone ecosystem, referencing Blackstone’s rectangular logo. These “towers” of tiles are rotated on different axis for two reasons: to establish a visual variety and enable different functional uses. Therefore, the tiles are not merely an aesthetic design element but can be a container to place imagery, a bullet to showcase agendas, and much more.

Walk-On Storyboard
This is a storyboard of an animation to display speakers as they walk on to begin their session. The animation starts out as a complete set of tiles. Then, the animation zooms into the tiles while the tiles open up their angle towards the camera. This continues until the tile lays flat, exhibiting the session title and speaker info.

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