Beck’s 2017 album “Colors” is a prime example of why people call him an artistic chameleon — an artist who dares to mix genres and mesh different styles in an album.
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Beck’s Objective
Beck wanted to make an album that “was uplifting, had a lot of energy, and made you want to sing along.”
Guiding Words
Fluid: reflects the album’s genre-fluidity; how it dares to mix and mesh stylesVivid: reflects the uplifting energy and passionEngaging: reflect Beck’s intention to create an energetic album
Color
In many articles, Beck is compared to an artistic chameleon; so why not base the color of the album off chameleons?
Sketching
I gravitated towards eye imagery since colors are only possible to be seen by the human eye. I didn’t want to be too on the nose, so I leaned into the basic shapes of an eye: a circle within an almond-like shape.
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