Sean Brosnahan

They Know

Campaign: Web, Installation (WIP)

Spring 2025

Self-directed, advised by Amy Auman

Background

Your data isn’t just being collected online; its being shared, sold, and left vulnerable. Companies build a version of you—your habits, preferences, and personal information—all without your explicit consent, with every piece of information making you easier to target, manipulate, and expose.

Warning

Site is under construction.

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The Brief

How might I create a campaign that informs users through typography about digital surveillance and educates them on ways to control their data?

The Objective

Educate users: teach about the issue, the actors, and its consequences

Increase awareness: help the general public learn about their personal exposure

Encourage action: provide tools and techniques to protect data

Target
Audience

The Indifferent User: users with high tech saviness but think “why should I care?”

The Privacy Advocate: users with very high tech saviness that believe its their duty to protect their data; wants to seek resources

Initial Content
Architecture

To target these users, I wanted to emphasize why this should be concerning through a bold, in-your-face visual language while showing the issue’s personal consequences and risks. I initially planned on four sections, which was later reworked into three pages to become less redundant and more clear.

Visual Development

How might I represent...

physical tracking security cameras, people and movement

digital tracking red light or outline indicating recording

data code , ASCII art, pixel but avoid cliches

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Prototype

For best viewing experience, check out this Figma link here on fit-width and full screen!

b.sean@wustl.edu