To align with the museum’s identity system, I chose to keep a modern, simple identity that does not stray from the institutional brand. The museum, performances, and exhibition all have an uplifting spirit, showcasing various works of art that represent others. To this aim, I used vibrant colors from work in the exhibition to create a gradient that uplifts the type and borders the collateral's exterior. I used frequently repeated colors in the African Modernism exhibition, red and blue, to incorporate as colors.